Mountain Dew

To gain the market share in the urban centers, it would be interesting to see how Mountain Dew differentiate the product from the competition and whether the benefits of the reduce are communicated effectively using the right channels and propose a redesign of the marketing campaign that could have a universal appeal. According to Finch (2012), the deployment of advertising and other promotional resources for a given brand is dependent upon the strategic goals for market segmentation, product differentiation, and positioning.The current market for Mountain Dew is comprised of 70 percent of white soda drinkers and the marketing would expand their product awareness among young African Americans and Latino In the urban centers. As a marketing campaign, Mountain Dew had endorsed hip-hop singer Oil Wayne to tract the teens and youth In ass because this age group more Inclined towards help- hop (Stanford, 2012).According to the author of the article, Mountain Dew Wants Some Street Creed, 4 5 percent of the energetic caffeine-laced sugary drink is sold in the gas stations and convenience store, endorsing Mexican-American professional skateboarder Paul Rodriguez is a good move. Teens go to the nearest store on their skateboard could relate to P-Rod and would be influenced to purchase Mountain Dew because their favorite star is appealing to them to be have Mountain Dew. Brett O'Brien is targeting the right market segment, which are teens and young adults in ass by strategically endorsing youth stars including Country star Jason Alden.The marketing strategy Is right on the money because the present youth might become loyal to the brand and the future youth would grow watching the present youth drinking Mountain Dew to quench their thirst. Therefore, targeting young audience Is profitable strategy for Mountain Dew In the short and long run. Mountain Dew has differentiated its product from the competitors. Firstly, the green colored drink is cadged in green bottles and cans make Mountain Dew to be easily identifiable. Secondly, PepsiCo had collaborated with Complex Media to advertise its biggest soft- drink brand, Mountain Dew, on a new Web site, Green-Label. Mom (Elliott, 2013). Thirdly, PepsiCo is committed to market its most profitable brand, Mountain Dew, among the diverse younger generation by including famous artists, which could build brand awareness. Recently, Mountain Dew had invited consumers to shoot a promotional ad called Tweezed with Grammar winner (Stanford, 2012). Lastly, the TV advertisements of Mountain Dew such as â€Å"Yahoo! Mountain Dew! â€Å", Shore at shooting†, and â€Å"This Is How We Dew† differentiate Mountain Dew as a high profile brand In PepsiCo portfolio.Mountain Dew is eyeing on capturing market share In the urban centers and the Southern US border stretching from California to Louisiana (Stanford, 2012). This could be done by wooing the potential young consumers rather than no benefits of the soft drin k, therefore, the marketing team of Mountain Dew had made efforts not add any benefits in their advertisement. However, the commercials of Oil Wayne and P-Rod are designed to communicate the Dew message that â€Å"they ill be able to do what they do with energy† in the new markets said Brett O'Brien (Stanford, 2012).Mountain Dew could explore some opportunities to redesign the promotional campaign to appeal to the larger audience at once. FIFE world cup is coming soon. Mountain Dew could partner with international soccer players from Mexico to woo young Latino and endorse African American foot ball players to attract young blacks. According to Elliott (2013), Mountain Dew had spent $108 million dollars on advertisement in major media in last five years in addition to endorsement deals. Considering this marketing cost, a thought of creating a Mountain Dew Anthem by including all the stars from diverse backgrounds would appeal the masses.This will create a brand image of Mounta in Dew not within US borders but in foreign markets as well. The forthcoming FIFE world cup will be watched throughout the world; therefore, it is an excellent opportunity for Mountain Dew to advertise its brand using the mainstream media, which is television and radio. Social media such as Backbone and Youth are effective means of communicating the message the Mountain Dew. Mountain Dew is a leading brand of PepsiCo and the marketing team is designing campaign to regain the lost share and attract young African Americans and Latino in the urban centers.The marketing strategy of Mountain Dew to endorse various stars from different backgrounds is a good strategy to appeal the teens and young adults in ass. If Mountain Dew could adopt the proposed strategy to create a Mountain Dew Anthem by integrating variety of domestic and international celebrities, it will appeal the entire younger generation at once. Big screen television is in great demand throughout the world. LCD, LED, and Plas ma TV's fall into the category of big screen TV's. The product that I would like to introduce into the market is DTV.A TV that will not only display a picture but also gives an experience of AD effect at home. There is huge market in the developed countries and the emerging economies, which will appreciate a AD TV in the living room and/or bedroom. The reason I want to develop and launch a AD TV is that it does not exist in the market. The current products available are LCD, Plasma, and a recent addition of LED technology. Many manufacturers does offer a AD feature which be enjoyed with AD glasses. Without AD glasses, a TV will be a regular TV. My product would not require glasses for consumers to wear.Consumers can bring the experience of AD movie theatres and AD theme parks at home. This product will benefit all ages. Watching a movie at home in AD would bring a revolution in the industry. For example, imagine a family is watching Avatar or Star War movies at home in AD and does n ot need to go to IMAX theatre. Children would be able to feel their favorite cartoon characters right next to them. There is one huge market segment that would be benefited with AD TV is video games lover. It would be Jaw-dropping moment for hem when they will find out that their favorite can be played in AD environment.Obviously, video game companies need to work in this direction as well. To make and dedicated team need to put their heart and soul into this project to reach the customers with a most awaited product. It is a challenging project and the most difficulty I am facing while compiling a marketing plan is to perform a competitor's analysis. I would like to know whether Samsung, Panasonic, or Sony is in this race. What is their market position? If the competitor would be competing for the entire market or one specific market segment? What are strengths and weaknesses of the competitor?The response to these questions would be crucial for my marketing plans. In addition, I w ill be working with my team in close relation to define the strategies to implement plan with success. Additional information required to make most informed strategic decisions are SOOT analysis of my company, a primary marketing strategies required to target above mentioned market segmentations, an alternative marketing strategy, and a final (best) strategy that will implemented using up's of marketing to create a brand image. Samsung 10 changes need to be met.Ensure that customers are satisfied with the product purchased; if there is dissatisfaction Samsung must understand why and do whatever is necessary to fix the issue. Most of the more important items are ensuring sales agencies and management continually provides training for marketing staff. This will ensure he or she have the latest information about all the products. Samsung 11 Conclusion Samsung holds a great deal of the global market for AD television. A through and detailed analysis of the global AD television market ha s been detailed by Samsung. The SOOT analysis reveals industry trends, the effects of intention, and outside threats.

Psychology and Foot-in-the-door Tactic

1. Describe how differences between high vs. low self-monitoring could influence each of the five stages of information processing when a target is being presented with the foot-in-the-door tactic of interpersonal influence. That is, for each separate stage, analyze what might be different in the way high self monitors make sense of this sequential request technique in contrast to low self monitors. Each stage has differences between high and low self monitors; therefore focusing on each stage will allow the contrasts between the two.A high self monitor tends to read the social situation first and then present an appropriate face, as opposed to simply presenting a consistent image of self in every situation. A low self monitor behaves in accordance with an image of his â€Å"real† self. In the focusing stage, a high-self monitor is more than likely going to focus in detail and assess the situation more thoroughly than a low-self monitor.Thinking more thoroughly will help the f oot-in-the-door tactic because if it’s a well-thought out request a person is more than likely going to accept. The foot-in-the-door tactic is when a person agrees to a small request, which usually allows you to be better able to get them to agree to a later, larger request. In the storage stage, a high-self monitor is going to get in depth on the reasoning for why the situation is relevant and make more sense of the situation than a low-self monitor.By going in depth on the reasoning for why the situation is relevant and know why it makes sense, will help when using the foot-in-the-door tactic because you know exactly what you’re talking about which makes it easier for someone to believe you. During the integration and interference stage a high-self monitor is going to be able to assess the situation and assemble it in his/her mind whereas a low-self monitor might not be able to do that because they don’t like change at all.Drawing inferences and thinking of th ings that usually aren’t thought of might be hard for a low-self monitor because they tend to be single minded and stubborn on their opinions and thoughts. Using the foot-in-the-door tactic is going to be easier for a high-self monitor to use since a low-self monitor doesn’t have the will to change or think differently about certain things, which is going to make it harder to get someone else to agree with you if you’re stubborn and single minded.For the selection stage, it is going to be easier for a low-self monitor to label things because a high-self monitor is going to be worried about what other people are going to think about his/her labeling. A low-self monitor can’t put on different â€Å"faces†, or social identities, for different situations; they’re opinion is always their opinion and no one is going to change that, which might be hard when using the foot-in-the-door tactic.If someone doesn’t agree with you then they arenâ⠂¬â„¢t going to accept your request. Finally for the implementation stage, a high-self monitor is going be able to act upon it and relate the situation to other things easier than a low-self monitor because a high-self monitor is highly sensitive to external cues and can act differently in different situations, which will help when trying to figure out how something relates to other things.By using the foot-in-the-door tactic, a high-self monitor is going to be better at getting someone to accept their response because there are more flexible in adapting their leadership styles to changing situations; which is going to be useful when figuring out how to response or how to use things during this stage. 2. What role is played by self-schema in managing each of the interpersonal objectives when someone is dealing with the various stages of romantic relational dissolution (e. g. , trial rejuvenation)?That is, when a romance is â€Å"falling apart,† describe the relationship betwe en partners’ self concepts and their balancing of the separate â€Å"issues† they must simultaneously address when influencing and interacting with one another. Imagine you and your partner have created a separate identity; bigger then either one of you and full of each of you. Together you have created a â€Å"relational† schema. A living, breathing entity owned by both parties until the dissolution of your romantic relationship begins, occurs, and concludes. What happens when ours turns into mine?When we’re becomes I’m? Maybe a girl looks around at lunch and sees a cute guy and starts to imagine how things might be if they were in a romantic relationship. The possibility of the unknown versus what she already knows. Her boyfriend has no idea that water has just been added to his romantic relational gas tank. Breakups are never easy. Usually less then ten percent of college romantic relationships break up on mutual terms. So, typically, it is one person, usually the female, taking the lead, creating â€Å"the influenced† and the â€Å"influencer†.When the influencer, in this case lets say her name is Debra, changes her objective, the influenced, lets call him Bronson, has no choice but to be influenced. No one can change another person’s goals or objectives without influence and since we know Bronson is the influenced his are being altered by the dissolution of their romantic relationship. When two partners begin to remind each other that they are separate individuals and they have other concerns besides their relationship (differentiating); that is the beginning of the end.While an individual remembers that they have other goals that require other objectives, his or her self-schema is also changing. Differentiating will not only begin the dissolution process but will begin the initial steps of re-adaptation, for each individual, of self-schema. Throughout the dissolution of the relationship self-schema for each individual will be a product of the perception of the relationship, a sense of social sensitivity, and the objectives set to achieve each individuals overall goals. Self-schema, once realized and owned, will lead to new objectives.It will also be evolving constantly while the relationship continues to move toward a more self-schema based relationship as opposed to a relational schema, as defined in the book. Relational objectives change as the relationship deteriorates and ones self-schema will lead the way through the relational objective challenges because once an individual has a self-schema his objectives change. Each individual will perceive the relationship in his or her own way and without self-disclosure, circumscribing begins (usually in one partner).Social sensitivity in the dissolution of a romantic relationship is widely publicized in mass media, so much so that it’s almost a script now. Once communication has been restricted in circumscribing, stagnation sets in quickly. During stagnation there is less physical time spent together there might be room and cause to try for a hail marry. This might be a good place for the last chance effort to save the relationship by taking part in a trial rejuvenation. Maybe a weekend alone to get back to what’s important or just some along time to even out their relational keel is needed.But if the trials rejuvenation comes up short and leaves both parties with a sour taste in their mouths then each persons self-schema becomes more defined and more important to each individual then the relational schema. Following the self-schemas strength relational objectives change and the identity objectives start to become clearer. These changes in self-schema and objectives lead to avoidance. Avoidance is probably the most difficult step in the dissolution of the relationship. Initial discussions about breaking up are dealt with simultaneously as being interested in others.Individuals go out of their w ay to limit the amount of face-to-face interactions. The pain is too much for people to stand. Self-schema is â€Å"holding strong† but this is the most vulnerable point in ones self-schema. Both relational and instrumental objectives follow suit with self-schema but the identity objectives help to encourage the individual toward the final resolution. The final dissolution of the romantic relationship, that is not a physical or psychological departure, is termination.It usually consists of talk that prepares each individual for the end, otherwise known as the â€Å"grave-dressing phase†. Self-schema has developed into a â€Å"single† idea of self and the objectives an individual once held in such high regard while in a relationship are no longer in place. Relational objectives are more centered on family and friends and the time spent with each. Although there is no way to tell how long it will take to develop a pure self-schema that will not include a former pa rtner we do know when the process began†¦ the process began when â€Å"ours became mine†. . To what extent does a student’s level of psychological reactance to a professor’s attempt to change their behavior depend on (a) the student’s perceptions of the professor’s level of interpersonal power and (b) whether the student has a relatively high- or relatively low-level of cognitive complexity in the interpersonal domain? That is, how much does this type of mental reaction depend on both the social power of the agent as well as the social experience of the target?The psychological reactance to a professor’s attempt to change a student’s behavior depends greatly on the cognitive complexity of the student and interpersonal power of the professor. However, there will always be some degree of psychological reactance during the first class sessions. When the students and professors meet to create the learning environment they share certa in expectations like the fact that teacher is the agent and the students are the targets. The standards of the environment vary greatly from student to student and the instructor.However, students can expect to have instructor expectations laid out in the syllabus, home/class work, and tests. A professor can expect to have teaching skills, grading capabilities, and office time to provide to his students. The level of success the professor has depends on how much power he is perceived to have by the student. There are various powers that the professor could use to try to influence the student. The professor holds reward power in the form of grades. Coercive power can be used by the professor who gives pop quizzes, inspiring fear among his students.A professor has expert power in the form of knowledge, that’s why they are teaching and not the students. Referent power can be used through physical attractiveness. Finally, a professor can use legitimate power because he is a repre sentative of the establishment. We believe the most successful powers a professor can use to influence a behavior change in a student are legitimate, expert and reward power. Reward power in the form of grades is something tangible the student has to have in order to graduate. If the student has to change their behavior to achieve the grade, it will happen.Expert power in the form of knowledge shared is what we pay to have access to as students. Why would a student pay thousands of dollars to go to college if they aren’t going to listen and learn from the professors? Legitimate power plays along the same lines as expert power. The university has given this professor power over the student, trusting the professor to teach the student enough to have an understanding of the subject. The relationship can be altered at any time throughout the course by either party in how they interpersonally communicate with each other.For example, if a student has only one class and lots of time to complete work or discuss things with the professor, they may perceive the professors course as beneficial and would have little psychological reactance towards the instructor. On the flip side, if a student has multiple classes and little time to discuss things with the professor, they may perceive the class as pointless and may have more intense psychological reactance towards the instructor. However, the ideal outcomes of this shared learning experience re often diminished by the fact that either party’s expected standards are not always met in real life due to other circumstances. Therefore, a student’s level of psychological reaction has as much to do with their cognitive complexity as it does with the professor’s interpersonal power. For things to be ideal there must be a balance or mutual understanding between student and professor. Now a student with a relatively high level of cognitive complexity will be able to examine the situation and think of dif ferent possibilities.While a student probably won’t think of the situation in theory form, they would think of it from the past experiences viewpoint. A high cognitive complexity student can use what they have learned in the past from similar experiences to decide how to react to the professor trying to change their behavior. Now this says nothing about the social power of the professor. A professor would have more experience than the student, but not necessarily in the form of attempting to change the behavior.This is where things such as the reputation of the professor comes in, as well as impressions the student has formed of the professor. A low cognitive complexity student though, won’t think about the situation as much. They would probably remember a time or two from the past, but that’s about it. The student will most likely ‘go with the flow’ and either fall in with the professor’s wishes or be stubborn. If the professor has a strong sense of social power though, the student will probably fall in with his plan to change the behavior.The easier path is what will be more likely chosen by someone of low cognitive complexity because it is easier for such a person to follow the crowd then to decide what to do based on past experiences. This also means there will be less psychological reactance to the professor and what the professor is trying to encourage in the student’s behavior. Some students just expect to be let down or accept the fact they can’t change anything. The system and/or the teaching methods used are insufficient to meet the learning goals of the student.They know there are rules and they know they are the student, but being in that subordinate position is counter-productive to their lifestyles/goals (even though it’s socially expected to â€Å"move on with life†) and they may have increased psychological reactance towards the professor regardless of any circumstances. In su ch instances, reverse psychology can sometimes be a tool of influence. However, reverse psychology will work better for a low cognitive student compared to a high cognitive student.

Managing Own Performance in a Business Environment Essay

1.1) 1.2) The purpose of planning work and being accountable to others for own work is being organised. 1.3) The purpose and benefits of agreeing realistic targets for work is making sure you have enough time to accomplish the targets in order for the targets to become obtainable in all areas. 1.4) Agreeing to realistic targets is setting goals and pushing towards accomplishing the goals with a time limit, in order for you to have something to work towards and meet the deadlines. 1.5) The way you plan work to meet the deadlines is being realistic and allowing yourself a few hours out of the day to focus on work. 1.6) Keeping other people informed about your progress can be very useful because they could encourage and help your work performance with useful advice and also motivate you towards reaching your deadline. 1.7) The purpose and benefits of letting other people know work plans need to be changed are being open minded to new concepts and acknowledging room for improvement to better work performances. 1.8) The types of problems that may occur during work are not so polite candidates coming into the branch regarding no job offers or not being paid; also disagreements with colleagues. People coming in to registration with false eligibility. 1.9) The ways of seeking assistance with getting help to resolve problems is speaking to someone understanding e.g. Supervisor/Manager and explaining the situation to them in a polite and calm manor and finding a solution to the problem. 1.10) The purpose and benefits of recognising and learning from mistakes is realising in order not to make the same mistake again, taking the advice given as a learning curve and developing knowledge about something new and different. 2.1) The benefits of setting high standards for my work is aiming high and then eventually achieving it with hard work and staying focused. 2.2) Ways of setting high standards for your work, is setting obtainable targets and goals for yourself and going above and beyond to meet deadlines. 2.3) The benefits of taking on new challenges if they arise is having the ability and mindset to learn something new and different and furthering your career aspects. 2.4) The purpose of adapting to change is having the will power to take in and learn something completely new and different and gaining more experience and knowledge, in a different area in order to help you progress development even further. In order to remain profitable, you have to be flexible enough to change. 2.5) The benefits of treating others with honesty, respect and consideration are being able to handle yourself well in a professional environment, honesty gains trust and then respect is earned both ways. Employee’s etc must work as a team, although you are not always going to agree, it is important to be considerate and stay positive. 2.6) The benefits of own behaviour in a working environment, is being able to handle yourself in a correct manor in a professional environment. 2.7) The types of behaviour that shows honesty, respect and consideration at a workplace is although you’re not always going to have the same opinions, respecting each others opinion and if for whatever reason there is something you don’t like, address the issue privately and calmly amongst each other instead of being confrontational and allowing the situation to escalate and cause unnecessary problems that could of easily been avoided. 3.2) Planning and preparing work tasks enables you to make best use of your time because then everything will be prioritised and you will become more accountable for your work. 3.3) Confirming my work methods with others is supporting me to transform my potential and talent into measurable results. This method would be great because I want to succeed in everything I do and it will be great for personal development. 3.5) Keeping other people informed of my progress will allow them to motivate and encourage me towards my achievements. 3.6) Completing work tasks to agreed deadlines or re-negotiate timescales and plans in good time allows me to concentrate, prioritise and focus on what it is I am trying to achieve. Being realistic with timescales and keeping to the deadline without over committing will allow me to achieve my goal first time round. 3.7) Taking and accepting responsibility for my own work and accepting responsibility for any mistakes made is being accountable for my own actions. I know what I have to do, so I have to make sure everything is done to the best of my ability. If mistakes are made then I must fix them, learn from them and make sure it does not occur again. 3.8) Following agreed work guidelines procedures and where needed, codes or practise is being sure of my role and responsibilities and knowing what is mandatory. 4.1) Setting high standards for own work and showing commitment to achieving these standards is showing care and dedication in my work and achieving what I know I can with determination and self motivation. 4.2) Agreeing to take new challenges if they arise would widen my knowledge and open a lot of opportunities for my future, in order for myself and the business to grow and thrive. 4.3) Adapting to new ways of working is using my skills, experience, talent and knowledge to be willing and ready to help the organisation grow. 4.4) Treating other people with honesty, respect and consideration will allow them to treat me the same. 4.5) Helping and supporting other people in work tasks is showing that I am a team player and will allow things to get accomplished much quicker. Improve Own Performance in A Business Environment Unit 2 1.1) Continuously improving performance at work shows that I am dedicated and desire to learn more. It also secures my job and proves to myself and everyone around me that I am more than capable of more responsibilities. 1.2) It is always good to encourage and accept feedback from others because constructive criticism allows you learn, understand, realise and recognise what you need to do to better your performance. 1.3) Learning and development can improve my work, benefit organisations and identify my career options because then I can learn about the different types of roles my colleague’s do and support them. It will also be useful because that’ll be a great experience for me to develop more knowledge in a different area. 1.4) 1.5) 2.1) Encouraging and accepting feedback is always great to improve performance and help career progression. 2.2) 2.3) Completing work tasks using feedback given is good because it will help me improve and let me know what I need to work on more to do even better because there is always room for improvement. 3.1) I need to develop more knowledge about the sales side of the company in order to improve my career aspirations and develop my knowledge on knowing how to match what our clients are looking. 3.2) I plan to sit with a few of my colleagues during sales, take notes and listen to the key skills of how they facilitate our business in growing and progressing. 3.3) Following a learning plan will allow me prioritise my work load and purposefully stick with schedule with good time keeping and be even more organised. 3.4) Work in A Business Environment Unit 3 1.1) Diversity provides options and allows flexibility; it can be along the dimensions of anything and everything. Diversity should be valued, embraced and accepted because nothing and no-one is the same. 1.2) Respecting people’s sensitive needs is showing consideration to circumstances. 1.3) Treating people in a way that respects their abilities, is treating others how you would like to be treated. Being fair. Treating people with respect and dignity; being polite; patient; tolerant; positive; understanding and supportive. 1.4) Ways that are possible to learn from people at work, is asking someone to educate you in something that may not necessarily be your strength. 2.1) Maintaining security and confidentiality at work is respecting other people’s personal business and respecting the company legislations. 2.2) The legal requirements for security and confidentiality in an organisation are under the data protection act. 2.3) The legal requirements for security and confidentiality as required gives rights to individuals regarding confidentiality and accuracy on information such as personal data obtained, or processed whether it is manually or automatically. 2.4) The procedures for dealing with concerns about security and confidentiality in an organisation are addressing the issue with your manager and finding a solution to the problem. 3.1) Keeping waste to a minimum decreases the amount of contribution to the environment. 3.2) The usage of paper is one of the main causes of waste that occurs in a business environment because instead of storing information electronically, most things are kept on paper. 3.3) One way of keeping waste to a minimum, is ordering a reasonable amount of supplies for a short period so there is not a feeling of over supply. 3.4) One way of using technology to reduce waste is recycling the paper in the shredding machine. 3.5) The benefit of recycling 4.1) The benefits and procedures for the recycling and disposal of hazardous materials are protection of human health and the environment. 4.2) Organisational procedures for the recycling and disposal of hazardous materials are anything from paper to plastic, furniture etc. 5.1) The purpose of improving efficiency and minimising waste is because it will increase efficiency in business and lower costs.

A Critical Comparison Between Clt English Language Essay

A Critical Comparison Between Clt English Language Essay In the case of communicative language teaching, students do not know how to communicate using appropriate social language they have studied, so teachers need to engage them in all sorts of activities like: role playing, problem-solving tasks, discourses and so on, in order to practice some real-life communication problems with one another. As for the direct method, teachers who use it think that a student has to learn how to think in the target language and then to be able to communicate successfully with others. They also think that students need first of all to associate the meaning with the target language. In order to do this, they use in class pictures, pantomime, sounds, gestures and so on, without translating a word into the student’s native language. In the direct method students learn how to speak when they are given some real situations like the following: they are in England and they have to go shopping. They have no food and only some clothes for the summer and th ey have to handle this particular situation where they have to speak to the cashier and to the shop assistants. The teacher and the learner’s roles in CLT and DM method : The direct method was established in Germany and France around 1900 and the communicative language teaching began in Britain in the 1960s as a replacement to the earlier structural method, called Situational Language Teaching. Both methods resemble in the fact that they refrain from using the learners’ native language and just use the target language. Their oral communication skills are built up in a carefully and progressive, they are both organized around question-and-answer exchanges between teachers and students in small but quite intensive classes. To the extent of learning a foreign language through the communicative language teaching, students need to have some knowledge about linguistic forms, meanings, structures and functions. The teacher is the developer or the promoter of student’s learning abilities. He manages all the activities in the classroom and he answers all the student’s questions, he is engaged in the conversations and he supports them all along. On the other hand, with the direct method, the teacher uses first some evidence, he shows his students pictures, he has the role to make them understand the meaning of things; he explains them facts with the use of pantomime and so on. One of the most conclusive characteristics of the CLT method is that all the activities are done communicatively and when they end, they also receive a feedback. Some other characteristics of this method are: the use of authentic materials, activities done in small groups of people, interaction between students is favored, etc. Same goes for the direct method too, the materials used (pictures, books, posters, bills, tickets and so on) should be authentic, to make students acquire new vocabulary words or phrases correctly in the target language. When a goal of these meth ods is to teach students grammar or the ability to produce sentences structurally correct in a language, the direct method comes with an inductive approach (i.e. having learners find out rules through the presentation of adequate linguistic forms in the target language) same goes for the communicative approach where students formulate the rules themselves (inductive learning) rather than teachers (deductive learning). Learners should not be overwhelmed with linguistic terminology (Brown, 2001), grammar rules will be clearer and be remembered better if they are taught in digestible segments bearing the cognitive process in mind.

The connection between incisive poverty and environmental degradation Essay

The connection between incisive poverty and environmental degradation - Essay Example In this case, reports such as World Commission on Environment and Development (1987) and another one commissioned by UNEP titled Global Environment Outlook 2000 (Clarke 1999), identify poverty as a major cause of environmental degradation. However, there is little evidence to connect poverty to environmental degradation since the poor suffer from environmental degradation with human activities and behaviours harming and ruining the natural environment. In this case, it is important to dispel this myth and identify the real causes of environmental degradation. According to World Bank’s 2008 estimates, about 1.29 billion people lived on less than USD $ 1.25 a day with more than 75% of this population living in the rural areas (World Bank 2012). On the other hand, the United Nation (1997) estimated 1.9 billion hectares of land as degraded worldwide as a result of human factors related to unsustainable land management practices and other various land management practices. In the c urrent society, about 25% of the world’s population is directly dependent on degraded land, which highlights a worrying trend that requires being adequately addressed (Bai et al. 2008). More worrying is the fact that the world loses about 5-8 hectares of land each year to degradation (Scherr 1999). Significantly, most of this land that is lost to degradation is in developing nations, which have a high number of poor citizens. However, is there evidence that poverty is linked to environmental degradation? Vosti and Reardon (1997) provide a model to study the link between poverty and environmental degradation as shown in Figure 1. From this model, poverty is an asset that is viewed as a combination of various components that include natural resources, human resources, on-farm resources, and community resources, which have a relationship with the sustainability efforts that communities use to manage the environment. The closest this theoretical model goes to  connect environme ntal degradation to poverty is related to the lack of sufficient resources that can help enhance sustainability efforts by investing in conservation efforts. In this case, the model does not associate poverty with high utilisation of non-renewable resources that are scarce, damage of important renewable resources such as forests, and a high generation of non-recyclable waste that cannot be assimilated easily or broken down properly. In effect, the model fails to link poverty with these three factors that contribute to environmental degradation. Consequently, it is important to identify the link, if any, between poverty and these factors that contribute to environmental degradation. (Vosti and Reardon, 1997). With regard to the use of non-renewable resources, it is common knowledge that people living in conditions characterised by incisive poverty live in dwellings that use reclaimed materials from waste and use little, if any, cement to construct their houses considering that cement requires high input of energy input. In addition, people living in incisive poverty rely on public means of transport, or even walk or use bicycles, which do not contribute to environmental degradation. On the other hand, using public transport ensures that the average amount of oil consumed per person is maintained at a low, which is an effective way of conserving non-renewable resources and consequently avoiding environmental degradation. On average, electricity consumption levels of these individuals is low, which consequently makes their consumption of fossil fuel from oil, gas, natural resources, and coal less than the consumption by rich people. With regard to t

Hunter S. Thompson Essay Example | Topics and Well Written Essays - 1250 words

Hunter S. Thompson - Essay Example Unlike her teeth, reality has the power to bite. So have I and here comes Lola the lesbian with the pizza. Her boots thump and stomp up the stairs, shaking but not stirring the peace, momentarily. Lola's cool. She's kind, she knows the right people to score the best stuff, she shares. Lola's lonely, an angry, aging remnant of the Women's Movement. She's discarded it, but in truth, it discarded her. She was too loud, too active, too passionate, too public. Honesty was her worst policy. So here she is with her pristine apartment and pedigree pussycat, Comfort. And me, worn out, washed-up, woozy and unpredictable. Or am I But for now, just on the edge, the brink of a life, new and shiny or corroded and crusted with the rust of broken promises "Napkins, forks, here you go, sweetie" Lola croons. "Who the fuck eats pizza that way!" - but I hold the scream inside, there are larger issues at stake. I have a duty to be nice, for now. We need each other, we share a place, a history and a hatred of Bush/Blair. I know we will get to them, come what may, never mind the pepperoni, the buzz and the Bud. Like war, it's inevitable. I hold onto the buzz, see the lights but they become the nights of 'Shock and Awe', bigger lights, more impact, you know Am I myself or somebody else, and who gives a shit I go forward with Lola to Guantanamo Bay, hearing the voices of expert salesmen. "Yes we have a nice range of used cattle-prods, or if they don't appeal, how about some out of date sodium pentathol" Now ain't that their truth, the inhuman, dehumanized leaders of the civilized world. The anger rises, then subsides, Lola and me, we think on and speak on. "And Bush tells Blair: "If I put my hand in the fire, you must do it too, to prove you are my friend. If burning ash, cinders and shit fall on innocent bystanders, why, what the hell, it's the price they pay for us showing strength." And we are right to loathe and fear these creatures from the dark side. This bullshit hurts. Lola rolls another joint and the hiss and clink of beer and glass make it easy, like Sunday morning. I eat, I drink, I feel the need to expel these bastards from the vicinity. I don't want Lola's tears to dilute the purity of my anger. The poison of these creatures is enough to keep my resolve alive. But for now, let's party with warm love. There's Lola, the cat, the lights, the grass and me. A soft breeze, the comfort of kindred spirits, all anybody needs. A muted scream from over the way brings a shadow of fear to Lola's soft face. Eyebrows raised in alarm, old memories surface, she's going weird on me. I could show her weird, but I won't, keeping my scars to myself and feeling no pain. A sweeping swarm of locusts now encircle me, are in me, and time moves me onwards to the edge. The soft murmur of her voice forms the backdrop, but cannot drown them out. No matter, I want to finish it. The tide is high but I'm holding on, and ask myself why All I have fought for, all I believe in, destroyed, denigrated and demeaned. The American dream is now my waking nightmare. I could end this and wake up elsewhere. I bought the ticket. I will take the ride. She sighs, shifts, leans to plant a kiss on my head, and leaves to sleep. Thank Jesus she's gone, it's just me and my decision. Exciting, nerve-wracking, life-changing, no, life-ending. Another slice of pizza,

Judgment Heuristic and Biases Essay Example | Topics and Well Written Essays - 500 words

Judgment Heuristic and Biases - Essay Example These heuristics are very useful but at times can leads to severe and systematic errors. ( Harding,707 and Tversky, Kahneman,1124) In case of representative heuristics (Tversky and Kahneman, 1126), the likelihood of an event is judged based upon the extent to which it represents the essential features of the parent population or the generating process. Representative heuristic is generally used by people to make judgment or impression about someone or something. (Koning, 1) The relative frequency of an event often depends on the availability or accessability of the object or the event under perception memory or construction of imagination. This is availability heuristics. (Garns, 1) A bias is any of a wide range of observer effects identified in cognitive science and social psychology including very basic statistical, social attribution, and memory errors that are common to all human beings. Biases drastically skew the reliability of anecdotal and legal evidence. (Doughert and Franco-Watkins, 23) For example, the apparent distance of an object is determined in part by its clarity. The more sharply the object is seen, the closer it appears to be.