Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words - 5

Consumer Behaviour - Essay Example reason and feel when they are faced with the different alternatives of products and how they get influenced by their environments (HAWKNIS, MOTHERSBAUGH & MOOKERJEE 2011, pg31). Other benefits that accrue from this study to organizations would include; the understanding of the consumers’ behaviors relating to how they make decisions while in the market for what they need, and also in coming up with the appropriate motivation and decision strategies relating to products they offer their customers. Product use is of utmost importance to the marketers as it influences a lot of the marketing decisions most of which involves improving and increasing its usage and consumption (KARDES, CRONLEY & CLINE 2011, pg55). In consideration to this target market, most organizations would tend to align themselves to offering the courses that would be attractive to the students. These students who achieve the ATAR score of 70% or above, according to the Australian education system are eligible for University admission. The ATAR system has been used to rank the student’s scores relative to that of the other students taking into account the total number of student who partake the WACE examination in any year and the number of those students who leave school in their final year. Some of the various important factors that have influenced the consumer behaviors over time can be grouped into the following categories: i) The cultural factors; of essence includes the consumers’ subcultures, their buying behaviors and social classes. The marketers dealing with this target market should be able to go out of their way and determine their different buying cultures, and what informs their decisions. This would help them in their market segmentation strategies so that the services they offer are tailored to ensure that these different groups of the students who attain these positions are served accordingly. This would also be vital in shaping the consumer’s perceptions, habits and the